WHY LOYALTY PROGRAMS FAIL YOUR BEST CUSTOMERS

ecause most systems optimize for recency, not value. They look at clicks, not contribution. They reward activity, not loyalty. Your dashboards report on averages. But averages don’t tell you that your high-LTV segment’s NPS just dropped 12 points. Or that sentiment among long-tenure users is turning negative. Or that one region’s loya

We live in a world obsessed with more data. More reports. More dashboards. More meetings to decode what we should’ve already known. But here’s the rub: insight delayed is insight denied. The Loop That Goes Nowhere Fast Most marketing teams unknowingly operate inside what we call the Traditional Insights Loop. It's neat. It's logical. And it'